Durban is set to be the host city for South African Tourism’s premier travel show, Indaba, for the next five years.
This was announced by President Jacob Zuma during the official opening of the event on Tuesday at the Inkosi Albert Luthuli International Convention Centre (ICC).
Tourism KwaZulu-Natal was selected to host the newly rebranded Africa’s Travel Indaba following a comprehensive bidding process which started with an expression of interest to all provinces.
The decision means that the the event will be hosted by KwaZulu-Natal and Durban at the Inkosi Albert Luthuli ICC through a province-city partnership in May every year for the next five years, with an option to extend the hosting agreement for another five years.
“We would like to thank all the bidding tourism authorities for their submissions, and congratulate the province of KwaZulu-Natal on winning the right to host Africa’s largest and most prestigious travel exhibition,” said Dr Tanya Abrahamse, Chairperson of the South African Tourism Board. “We look forward to building on a strong partnership with Durban and KwaZulu-Natal to reinforce Africa Travel INDABA’s status as a premier African trade show committed to promoting and growing tourism on the continent.”
Additionally, South African Tourism has used Indaba as a platform to launch I Do Tourism (IDT) – an initiative that seeks to remind South Africans of the importance of the tourism industry and the role they can play as advocates for South Africa and for tourism. The purpose of the campaign, according to SA Tourism CEO, Sisa Ntshona, is to show the economic and social value of tourism in South Africa.
“Tourism has a ripple effect,” Ntshona noted. “Each direct permanent tourism job opportunity that is created can have multiple spin-offs for transport, agriculture and other sectors.”